Project Description

Promotional video showcases amazing features of vehicle tracking software

Pay as you track is a Stoke-on-Trent based business, which offers an incredible vehicle tracking software.

They wanted a new promotional video which could show off all of the benefits of their software, so that people landing on their website homepage would know immediately how the software works, and how it could help their business.

What was the filming process like?

Pay as you Track arranged for VideoHQ to film at the office of one of their clients, Tyres on the Drive, who are based in Congleton, Cheshire.

This meant we were able to film employees using the software as part of their daily work, and show how seamlessly is slots into their workflow.

Part of the software works through cameras which Pay as you Track install on the vehicle, so we also headed out to film these on one of the vans.

What was the editing process like?

As there was no interview involved in this video, we instead used on screen graphics to showcase the various benefits of the software.

These were branded in the company colours, so the promotional video slotted in neatly with their other marketing content.

We also used screen recordings of the software in action with on screen captions, again to show how the software works and some of the different features.

Reflecting on working with VideoHQ on their promotional video, Pay as you Track said…

“The promotional video has provided us with a great way of making our website’s main page more engaging and has been a great addition to our pitches when marketing our business to a prospect company.”

“Hannah’s video has proved an efficient way to convey information while the incorporation of our company’s colour and theme means the video looks professional and represents the company wherever it’s used.”

“We recommend Hannah to anyone looking for software promotional videos for their company.”