Sepsis Charity produces social media video to allow families and friends to remember those who have passed away
Charity Sepsis Research (FEAT) has produced a social media video, which allows people to pay tribute to their friends and family who have sadly passed away from the conditions.
Around 50,000 sadly lose their lives to Sepsis every year, and Sepsis Research (FEAT) was established in Glasgow in 2013 to help raise awareness of the condition and symptoms.
At the end of 2022, the charity wanted to take a moment to reflect, and allow people to honour their loved ones who had sadly passed away.
That’s when they contacted VideoHQ to help produce an ‘In Memory’ video for their social media channels.
Music and contributions from loved ones
There were two main elements to the video: music and photos.
The song is a performance of Auld Lang Syne, recorded by the brilliant Natalie Rushdie.
Natalie herself had sepsis, and wanted to do something with the charity to raise awareness of the condition.
Secondly, the charity appealed for friends and families of loved ones who had passed away from Sepsis to send in photos to feature in the video – we felt this would be much more impactful than simply names and ages coming on the screen.
Reaction to the video…
Obviously with something so personal and emotional, it’s especially important to create a video which people appreciate.
So I was absolutely thrilled to hear this back from the charity after the video was posted…
“The video really touched people, and posts linking to the video have had some of the highest engagement we have seen at Christmas.
It is very much appreciated and has enabled us to make the public even more aware of sepsis.
It was a pleasure to work with you. We felt you did everything you could to accommodate the requirements and sensitivities of our project. Your communication with us was great.”
For charities, one of the best ways to get across the impact of your organisation is through case study and testimonial videos – find out more about VideoHQ’s case study service here.
Got another idea in mind for a video? Get in touch for a free 30 minute consultation to talk through your ideas with a professional videographer.
